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Commercial enterprises reap Spring Festival holiday bonanza

From February 4 to 17, altogether 21 major commercial enterprises in Changning District achieved total sales of 525 million yuan (US$81.1 million), up 61.09 percent year on year.

During the Spring Festival holiday from February 11 to 17, sampled enterprises achieved sales of 263 million yuan with a yearly growth of 276.04 percent, exceeding the 82.2-percent YoY increase for the whole city during the same period.

Valentine’s Day activity also became one of the district’s main campaigns during the holiday. The Place Shopping Mall held a fan meeting with Brown Bear and Kony Rabbit on February 14. L’Avenue Shopping Center held V-Day-themed concerts on February 13 and 14.

In addition, two major commercial areas saw rapid sales growth during the period. Eight enterprises in Hongqiao CBD achieved sales of 218 million yuan, an increase of 72.11 percent year on year. Five enterprises in Zhongshan Park CBD witnessed sales of 188 million yuan, a 46.62 percent gain.

In terms of major business formats, shopping centers, department stores, supermarkets, specialty stores and restaurants all thrived. Comprehensive department stores also achieved growth, with 14-day sales up 50.60 percent year-on-year.

Consumer services in movie consumption rebounded significantly. Box office sales of Hongqiao Art Center, SFC Bingu store, Wanda Cinema Hongqiao Store and Century Xianxia Cinema all reached a million yuan, respectively.

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