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Changning Initiates “Glamorous Hongqiao: High Quality Products Shopping Season”

From May 1 to May 3, 8 major commercial enterprises in Changning realized total sales of RMB100 million. On a month-on-month basis, this figure increased 164.22 percent from April’s level, and the consumer flow increased 32.67 percent. In some shopping malls, the sales got close to or even exceeded the level in the May Day holiday of the past year. Changning gives an excellent report of shopping experience in the Double Five Shopping Season.


On May 5, the opening ceremony for “Glamorous Hongqiao: High Quality Products Shopping Season” was held at Raffles City in Changning. On the ceremony, 13 webcast anchors from shopping malls, shopping streets, restaurants and shopping websites from Changning became recommenders of high quality products of Changning. 5G polyphonic ringtones were launched to boost consumption. The Dong-fang-shi-ke gourmet festival was launched, and a consumption map of Changning in the Double Five Shopping Season was released to mark the official opening of the “Glamorous Hongqiao: High Quality Products Shopping Season”.


The “Glamorous Hongqiao: High Quality Products Shopping Season” would last until the end of June. In the next two months, over 100 online and offline events would be held to bring diversified and novel shopping experiences to consumers.


Debut of “recommenders of high quality products of Changning” and the “Double Five Market”


“I love the job as a webcast anchor. It’s not just about selling products. I hope to tell consumers the stories behind brands from my own life experiences and share high quality lifestyle with consumers. Fashion and creativity industry developed well in Changning. I hope to make more people know about the high quality products made in Changning and make some contributions to the Double Five Shopping Season,” said 41-year-old Zhang Yanjun, a “recommender of high quality products” in Changning. One month ago, he was still working in the education and training sector. Now, he works as a webcast anchor for Pinduoduo, selling jewelry and garments to consumers. Shanghai IDA Network Technology Co., Ltd., the company he works for, is a local webcast company in Shanghai, and he is the oldest employee in the company. Though he does not have abundant network experiences before, he and his team has made outstanding sales performance: RMB2 million of sales within 30 minutes.


On the opening ceremony, a Double Five Market was organized for enterprises in Changning to display their creative products and services.


Eastern Air Catering brought its MU Noodles on the shopping season. Deep Blue Technology brought its AI magic mirror. After finishing face scanning, consumers could get health information, such as BMI, blood pressure, blood sugar and blood lipid through this product. Procofo Technology brought its COFE+ robot coffee maker and introduced the latest self-service retailing experience to consumers. Telecom service operators, including China Unicom, China Telecom and China Mobile, brought their latest experiences of information products and services to consumers. Other products include the imported dairy products of NuZealand, the creative cultural products of MAKE021, the silk products of Sixianghui, the special tea leaves of Dabutong and five-star hotel’s gourmet experience of Renaissance Yangtze Shanghai Hotel.


Agricultural products from pairing assistance regions of Changning were also sold on the opening ceremony. Agricultural products, embroidery handiworks and sunstroke prevention products from Jiuhua Group, Hua’en Volunteer Service Society of Huayang Sub-district and Huide Public-welfare Service Center of Xinhua Sub-district and Xianxia Sub-district offered more choices to consumers.


5 measures to create new future for urban commercial development


On the Double Five Shopping Season, Changning exploited its advantages in “Internet + life service”, took five measures: “embrace new economy, stimulate new infrastructure construction, enlarge new scene, build new brands and promote new consumption” to build a shopping brand featuring interesting shopping, sightseeing and gourmet experiences with Changning’s characteristics and aims to create a new future for urban commercial development.


Actually, Changning always adheres to new development concepts and strives to promote high quality development and create high quality life.


Changning is home to several leading Internet enterprises, such as Pinduoduo, Meituan and Ctrip. The district focuses on developing online new economy, empowers offline business with online business and empowers enterprises with platforms. It joined hands with Pinduoduo and helped enterprises, such as Oriental International Holdings Group Limited, to establish a special corner on Pinduoduo for promoting products manufactured by enterprises in Changning.


Changning supported AI enterprises to accelerate the development of smart retailing terminals, such as smart vending machine, self-service vending machine and smart micro food market, and promoted the settlement of new-type consumption patterns, such as self-service retailing and contactless delivery in the district. Changning District joined hands with and became the first district in the city to launch contactless smart delivery lockers. Changning also formed partnership with China Unicom, China Telecom, China Mobile and Deep Blue Technology on 5G technology and AI smart consumption.


Changning also deepened integrated development of business, tourism and culture, accelerated digital transformation and upgrading of commerce, strived to realize full coverage of various consumption scenes, such as online channel online channels, offline shopping malls, culture and sports venues and community commercial facilities, and provided consumers with better shopping experiences. Tourism enterprises, such as Ctrip and Spring Tour, would also join the shopping season by organizing diversified events.


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